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The sun rose in 2024, and with it came an ambitious new chapter for My Neighbor Alice. This year, we set off on the Road to Decentralization a journey as bold as it is transformative. Our goal? To hand over the reins to you, the players, putting Community and Self-Expression at the heart of everything we do. It wasn’t just about creating a game but building a world where creativity and collaboration thrive.
This vision is why we coined our motto: Power to the Players. And this is the driving force behind every decision, update, and feature we rolled out in 2024. From seamless blockchain integration to a growing in-game economy, we’ve been hard at ensuring that every player’s voice matters in the Neighborhood.
The results speak for themselves. With more players joining the fun, claiming free trials, and trading in-game assets than ever before, Alice’s world is expanding in ways we could only dream of. Let’s take a look back at everything we accomplished together.
The Numbers Speak for Themselves
It’s been a year of milestones and record-breaking moments. Here’s what we achieved together in 2024:
- Free Trials Claimed: +21k
- Transactions Registered: +3 M
- Avatars Created: +9k
That’s right — more than 3 million transactions coursed through the Neighborhood this year. Every trade, quest, and connection helped make Alice’s world richer and more alive. These numbers prove a thriving community; they reflect the collective effort and passion that have brought us here.
Milestones We Hit
The seasons of 2024 were packed with fresh features, exciting collaborations, and game-changing updates. Here’s a closer look at what we added to Alice’s world this year:
Alpha Season 4:
We started the year strong with big updates:
- Redesigned regions brought the Archipelago to life with stunning new terrain art and immersive environments.
- The introduction of the Landscaping Tool lets players plant trees, grow grass, and reshape their land like never before.
- Community Quests united players for shared goals, proving that the Neighborhood is stronger together.
- Our ongoing partnership with ELLE brought exclusive quests, chic plot designs, and customizable fashion items, letting players earn stylish NFTs and embrace their inner trendsetter.
- The Trading Stand and multi-NFT crafting added depth to in-game economics and creativity.
Beta Season 1:
As spring arrived, so did even more exciting updates:
- The Emote System gave players a fun new way to communicate and socialize.
- Our revamped Trading Stand made buying, selling, and trading resources easier than ever in a thriving player-driven marketplace.
- The tool system added depth to the gameplay, offering upgrades and new tool levels.
- The Marketplace Update introduced a wall of fame to celebrate standout players and put the spotlight on top items.
Beta Season 2:
The most exciting updates rolled out as the year progressed:
- The long-awaited integration with the Chromia Mainnet brought unmatched stability and scalability to the game.
- The new $BJORN Economy introduced new ways to earn and spend BJORN, our in-game token, adding fresh dynamics to the Neighborhood.
- The introduction of our Rewards Platform, highlighted by the $ALICE Airdrop Party, celebrated our commitment to giving back to the community. This nine-week campaign rewarded players for in-game and social activities, showcasing our focus on creating meaningful incentives. The best part? More exciting rewards are on the way.
- The spooky yet enchanting Gloomy Gulch region became a hit, offering mysterious new quests and adventures.
- ELLE returned with new stories and fashion-forward adventures, cementing Alice’s place as a hub for creativity and collaboration.
- The Advanced Chat System made it easier to connect with players worldwide, thanks to real-time translation.
- And yes, avatar customization saw another big boost with fresh hairstyles, facial features, and eye designs — making self-expression a central theme of the season.
A Playful Path to Mainnet
One of the biggest milestones this year was My Neighbor Alice’s official transition to the Chromia Mainnet. This was not only a technical update but a giant leap toward decentralization, ensuring the game’s foundation is as robust and scalable as the players’ ambitions.
As Riccardo Sibani, our Chief Product Officer, shared:
“This is a major milestone on our journey to full decentralization and creating the best player-driven game out there.”
The move to Mainnet wasn’t solely about stability; it signaled our commitment to building an ecosystem where players have true ownership and influence. And while we continue testing and improving, one thing is clear: the Neighborhood is more alive than ever.
Rewards Platform
Nine weeks, three waves, and $25k worth of $ALICE tokens made the #ALICE Airdrop Party unforgettable as our first airdrop campaign part of our Rewards Platform. Here’s the breakdown:
- Participants: +3,800
- Tasks Completed: Over 10k in-game challenges conquered.
- Referrals: 3,869 players shared the fun with friends.
The campaign wasn’t merely about the rewards but about rewarding loyalty and fostering connections.
A Thriving Community
This year, we hit a major milestone: our Discord community surpassed 11,000 members! It’s more than a server; it’s the beating heart of Alice’s world. From trading tips to celebrating victories, our players are what make the Neighborhood feel like home.
Listening to our community is essential. Your ideas inspired us to create the Alice Summer Sports and the unique Tassel Trampoline, a placeable item one of our players sparked.
We also launched Alice and Chill, a casual, recurring online event where participants can connect, unwind, and engage with both the development team and other players. Across 18 episodes with more than +25k live viewers in total, helping us foster deeper relationships and bring the community closer together.
And let’s not forget the $ALICE Airdrop Party Game Nights! These fun-filled events combined gaming and rewards, drawing players together for exciting challenges and the chance to earn $ALICE and in-game rewards. It was another way we showed our appreciation for the community’s incredible passion and dedication.
If you haven’t joined the Neighborhood yet, now’s the perfect time — there’s always something exciting happening, and everyone’s welcome!
What’s Next for Alice?
The future of My Neighbor Alice is wide open. Here’s a sneak peek at what we’re working on for 2025:
- Cross-platform gaming: We’re working on making Alice accessible from any device, with streamlined onboarding that lets you jump in with just one click.
- A new in-game economy: Testing is underway for an even more dynamic and rewarding token economy.
- New partnerships and integrations: Expect experiences that go beyond gaming, with creative collaborations that expand the Neighborhood into exciting new realms.
Before we wrap up, we can’t forget about the incredible artistic evolution that has taken place over the past year. The world of My Neighbor Alice has blossomed in ways we could have only imagined.
From beautifully redesigned characters that feel more alive than ever to meticulously crafted environments bursting with detail, every aspect of the game reflects a commitment to immersing players in a breathtakingly vibrant world.
Each region tells its own story through art, and the smallest touches — from the shimmer of the water to the textures of the land — help bring the Neighborhood to life like never before.
The journey is far from over — it’s getting started. As we look toward 2025, our commitment to innovation and community remains stronger than ever. We’re not just building a game; we’re building a vibrant ecosystem where creativity, collaboration, and ownership flourish.
The future is packed with possibilities, from expanding the Neighborhood across platforms to reimagining how players interact with the game’s economy. Whether you’re exploring new regions, crafting the next big NFT, or teaming up with friends on epic quests, there’s always something to look forward to in Alice’s world.
We couldn’t have reached these heights without you, our incredible community. Your ideas, passion, and support are what make this journey so meaningful. Together, we’re shaping a world where the power truly belongs to the players.
So here’s to 2025 — a year of new horizons, bold adventures, and unforgettable memories.
We really can’t wait to see you in the Neighborhood🌸
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